NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab products, you may also need a Course ID, which your instructor will provide.
"synopsis" may belong to another edition of this title.
As I say to my students "it's a keeper"! The textbook and all support material are invaluable to effective training overall professional skills in preparing students for the realities of the workforce.
-- Heidi Lee Arrington, University of Hawai'i - Kapi'olai Community CollegeLydia E. Anderson has a master's in business administration with an emphasis in marketing. In addition to years of corporate marketing and strategic planning experience, she has been teaching for over eighteen years in both community college and university settings. She is currently a tenured faculty member and former chair of the Business Administration and Marketing Department at Fresno City College in Fresno, California. She also serves as an adjunct professor at California State University, Fresno. Her teaching areas of expertise include human relations in business, management, supervision, human resource management, and marketing. Ms. Anderson is also active in (California) statewide business curriculum development, student success and enrollment management initiatives, and in Academic Senate. She regularly consults with corporations on business topics relating to management and marketing to ensure currency in instruction.
"About this title" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: College Campus, North Fort Myers, FL, U.S.A.
Condition: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used. Seller Inventory # 032195944213122-CR02381488
Quantity: 3 available