Hardcover

ISBN 10: 0133995909 ISBN 13: 9780133995909

Publisher: Pearson FT Press, 2015

Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" and "disruptive leadership" techniques with real business implementation discipline.
Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU Stern School of Business), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using real-world examples, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. 
You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Best of all, you'll discover powerful ways to lead disruptive thinking in a new section added to this edition: The Disruptive Leader.

Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R&D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

From the Back Cover:

A Complete 5-Step Process for Identifying Disruptive Business Opportunities-And Successfully Executing Them
"Don't let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell practical, useful ideas."
Seth Godin, author of Linchpin

Now Includes an All-New Section: The Disruptive Leader

In a Business World of Non-Stop Change, There's Only One Way to Win The Game: Transform It EntirelyThis requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Second Edition, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

Williams shows how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market. You'll learn why unexpected ideas draw the least competitors-and offer the greatest potential.

Using real-world examples, you'll walk through every step of transforming disruptive ideas from conception to breakthrough strategy.

Best of all, you'll discover powerful ways to lead disruptive thinking in a new section added to this edition. Drawing on his immense experience creating breakthrough solutions at frog design and elsewhere, Williams shows how to relentlessly strengthen the habits, practices, and motivations you need to win through disruption.

* Craft your disruptive hypothesis
   Be wrong at the start, to be right at the end
* Discover your best disruptive opportunities
   Explore the most unexpected corners of your environment
* Efficiently shape your disruptive solution
   Avoid the resource-killer that is "novelty for novelty's sake"
* Make your winning disruptive pitch
   Underprepare the obvious, overprepare the unusual
* Get disruptive leadership right
   Master the motivation and mindset

About the Author:

LUKE WILLIAMS is an international authority in disruptive thinking, and in the practice of innovation as a leadership capability. He holds a faculty appointment at New York University’s Leonard N. Stern School of Business, where he is Executive Director of Entrepreneurship and Founder of the W.R. Berkley Innovation Lab. As Clinical Associate Professor of Marketing at NYU, he teaches one of the most popular electives for business students in both New York and Shanghai.

Williams is the inventor of 30+ U.S. patents and has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics. He is a fellow at frog design, one of the world’s most influential product strategy and design firms. His instruction on innovation has been sought by many of the world’s largest corporations and most agile startups.

Williams has addressed the UN General Assembly on the future of entrepreneurship; facilitated innovation workshops for the World Economic Forum; lectured in 21 countries, and has been featured in media ranging from Bloomberg BusinessWeek and Fast Company to The Wall Street Journal.