Disrupt: Think the Unthinkable to Spark Transformation in Your Business

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9780133995909: Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.

 

Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.

You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.

 

Disrupt, Second Edition
is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

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About the Author:

LUKE WILLIAMS (New York, NY) is Professor of Innovation at NYU Stern School of Business, Executive Director of NYU's Berkley Entrepreneurship Center, and a Fellow at frog design, one of the world's most influential innovation companies. An internationally recognized authority on innovation leadership, Williams works with organizations all over the world on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. His views are regularly featured in Bloomberg BusinessWeek, Fast Company, The Atlantic, and NPR (National Public Radio).

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Book Description Pearson Education (US), United States, 2015. Hardback. Book Condition: New. 2nd Revised edition. 229 x 153 mm. Language: English . Brand New Book. >Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams Disrupt, Second Edition combines the design industry s most powerful disruptive thinking techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You ll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company s future, stun your industry, and leave your competitors scrambling to catch up. Bookseller Inventory # AAS9780133995909

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Book Description Pearson Education (US), United States, 2015. Hardback. Book Condition: New. 2nd Revised edition. 229 x 153 mm. Language: English . Brand New Book. >Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams Disrupt, Second Edition combines the design industry s most powerful disruptive thinking techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You ll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company s future, stun your industry, and leave your competitors scrambling to catch up. Bookseller Inventory # AAS9780133995909

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Book Description Pearson Education (US). Hardback. Book Condition: new. BRAND NEW, Disrupt: Think the Unthinkable to Spark Transformation in Your Business (2nd Revised edition), Luke Williams, &>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up. Bookseller Inventory # B9780133995909

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Book Description Pearson FT Press. Hardcover. Book Condition: New. Hardcover. 224 pages. Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams Disrupt, Second Edition combines the design industrys most powerful disruptive thinking techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. Youll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your companys future, stun your industry, and leave your competitors scrambling to catch up. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780133995909

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