The School and Community Relations - Hardcover

Moore, Edward H.

Hardcover

ISBN 10: 0133905411 ISBN 13: 9780133905410

Publisher: Pearson, 2014

Synopsis

In this widely popular resource, established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations. With a focus on successfully implementing communication activities with critical internal and external audiences, The School and Community Relations guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, it stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America.

About this title

About the Author

Edward H. Moore is a Professor in the College of Communication and Creative Arts at Rowan University in Glassboro, New Jersey. Moore started his career as a school public relations practitioner and went on to serve more than 25 years as a public relations counselor, journalist, and educator working with a variety of corporate and educational organizations throughout North America, Europe, and Asia. Moore was managing editor of Communication Briefings, an international communications newsletter, and he previously served as Associate Director of the National School Public Relations Association. He has taught public relations for more than 20 years. He holds an M.A. in school information services from Glassboro, New Jersey, State College, and is accredited in public relations by the Universal Accreditation Board.

 

Dr. Don Bagin founded the graduate program in public relations at Rowan University, where he was a professor of communications and went on to direct that program for more than 30 years. He served as president of the National School Public Relations Association and received the association’s award given to the educator who has contributed the most to improving the relationship between schools and communities. Dr. Bagin was the founding publisher of Communication Briefings, a newsletter read by 250,000 people. During his long career, he wrote eight books and hundreds of articles on public relations. He earned his first two degrees from Villanova University and his doctorate from Temple University.

 

Dr. Don Gallagher’s career included more than 40 years of experience in public relations and communications with the U.S. Navy, two school districts, a community college, and as a professor. He served as a professor at Rowan University, where he coordinated graduate programs there in public relations. He was one of the owners of Communication Briefings, an international communications newsletter. Dr. Gallagher conducted many public opinion polls, published numerous articles, recorded national videotapes and audiotapes, and he gave numerous workshops throughout the United States. A graduate of St. Francis University in Pennsylvania, he earned a master’s from Villanova University and a doctorate from Temple University.

From the Back Cover

Established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations

 

With a focus on successfully implementing communication activities with critical internal and external audiences, this widely used resource guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, The School and Community Relations stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America.

 

Find out what’s new to the Eleventh Edition:

• Students learn more efficiently and effectively using the new Learning Objectives presented for every chapter.
• Readers get the latest information, case studies, and expert insights on communication issues vital to their work.
• Teachers see the many ways new technology has impacted both traditional and new school-communication tactics in a new and updated section on Communication Tools (Part 3).
• Readers explore ways of working more effectively with the media.
• How to approach the many tricky aspects of disseminating information is covered in the revised chapter on Working with Publications (Chapter 12).
• A revised chapter on Working with Online Tactics (Chapter 13) documents the many new two-way communication options–from traditional Web sites to information-rich smartphone apps–being deployed by schools to engage with all types of audiences.

Edition details

• Publisher: Pearson
• Publication date: 2014
• Language: English
• ISBN 10: 0133905411
• ISBN 13: 9780133905410
• Binding: Hardcover
• Number of pages: 304