46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter)

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9780133900064: 46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter)

Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime.

Part 1, “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.”

Part 2, “How should I work?” offers down-to-earth tips on craft: “Use a linear process for static elements,” and “Express related elements in a similar manner.” The reader is also reminded: “Don’t be boring!”

In Part 3, “How can I learn?” contains practical advice including “Do your own projects,” “Invest in your originality,” and “Develop an authentic style.”

Finally, Part 4, “How can I matter?” deals with the deeper questions of a career in creativity, such as “Overcommit to a mission,” “Build support methodically,” and “Become who you are.”

THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight.

(Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.)

From the back cover:

There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward.

Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first “quick start guide” for genius46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.

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Product Description:

Marty Neumeier, acclaimed author of The Brand Gap and other books on business creativity, has compressed decades of practical experience into The 46 Rules of Genius–46 glittering gems that will light your path to creative brilliance. This is an essential handbook for design thinkers, entrepreneurs, innovators, artists, marketers, educators, and creative leaders in every field.

The rules in this book are timeless. None of them are new, yet they can help you create something new. Michelangelo didn’t invent the hammer and chisel, but by using these tools he sculpted the Pietá. And just as you can’t shape a block of marble with your bare hands, you can’t shape ideas with your bare mind. You need rules. Rules are the tools of genius. Use them when they help, put them aside when they don’t.
 
Most creative people are focused on their projects, and reading a long book is a luxury they can ill afford. So here’s a slim volume with bite-size advice. You can reach into it randomly, underline its salient points, and return to its rules as needed. Neumeier starts with advice on strategy–or how to get the right idea. He continues with practical tips on execution–how to get the idea right. From there, he moves on to building your creative skills over time, and finally to putting your brilliance to work in the larger world.

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46 Rules of Genius

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Book Description Pearson Education (US), United States, 2014. Paperback. Book Condition: New. 201 x 127 mm. Language: English . Brand New Book. Not since Strunk and White s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, How can I innovate? offers insightful guidance such as Feel before you think, See what s not there, and Ask a bigger question. Rule #1 gives the paradoxical advice: Break the rules. Part 2, How should I work? offers down-to-earth tips on craft: Use a linear process for static elements, and Express related elements in a similar manner. The reader is also reminded: Don t be boring! In Part 3, How can I learn? contains practical advice including Do your own projects, Invest in your originality, and Develop an authentic style. Finally, Part 4, How can I matter? deals with the deeper questions of a career in creativity, such as Overcommit to a mission, Build support methodically, and Become who you are. THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There s no such thing as an accidental genius. Anyone who s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first quick start guide for genius-46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field. Bookseller Inventory # AAK9780133900064

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Book Description Pearson Education (US), United States, 2014. Paperback. Book Condition: New. 201 x 127 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Not since Strunk and White s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, How can I innovate? offers insightful guidance such as Feel before you think, See what s not there, and Ask a bigger question. Rule #1 gives the paradoxical advice: Break the rules. Part 2, How should I work? offers down-to-earth tips on craft: Use a linear process for static elements, and Express related elements in a similar manner. The reader is also reminded: Don t be boring! In Part 3, How can I learn? contains practical advice including Do your own projects, Invest in your originality, and Develop an authentic style. Finally, Part 4, How can I matter? deals with the deeper questions of a career in creativity, such as Overcommit to a mission, Build support methodically, and Become who you are. THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There s no such thing as an accidental genius. Anyone who s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first quick start guide for genius-46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field. Bookseller Inventory # BTE9780133900064

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Book Description Pearson Education (US), United States, 2014. Paperback. Book Condition: New. 201 x 127 mm. Language: English . Brand New Book. Not since Strunk and White s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, How can I innovate? offers insightful guidance such as Feel before you think, See what s not there, and Ask a bigger question. Rule #1 gives the paradoxical advice: Break the rules. Part 2, How should I work? offers down-to-earth tips on craft: Use a linear process for static elements, and Express related elements in a similar manner. The reader is also reminded: Don t be boring! In Part 3, How can I learn? contains practical advice including Do your own projects, Invest in your originality, and Develop an authentic style. Finally, Part 4, How can I matter? deals with the deeper questions of a career in creativity, such as Overcommit to a mission, Build support methodically, and Become who you are. THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There s no such thing as an accidental genius. Anyone who s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first quick start guide for genius-46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field. Bookseller Inventory # AAK9780133900064

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Book Description Pearson Education (US). Paperback. Book Condition: new. BRAND NEW, The 46 Rules of Genius: An Innovator's Guide to Creativity, Marty Neumeier, Not since Strunk and White's ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, "How can I innovate?" offers insightful guidance such as "Feel before you think," "See what's not there," and "Ask a bigger question." Rule #1 gives the paradoxical advice: "Break the rules." Part 2, "How should I work?" offers down-to-earth tips on craft: "Use a linear process for static elements," and "Express related elements in a similar manner." The reader is also reminded: "Don't be boring!" In Part 3, "How can I learn?" contains practical advice including "Do your own projects," "Invest in your originality," and "Develop an authentic style." Finally, Part 4, "How can I matter?" deals with the deeper questions of a career in creativity, such as "Overcommit to a mission," "Build support methodically," and "Become who you are." THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There's no such thing as an accidental genius. Anyone who's reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first "quick start guide" for genius-46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field. Bookseller Inventory # B9780133900064

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