Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.
Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities.
Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes:
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Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluf....From the Back Cover:
A HANDS-ON, PRACTICAL GUIDE TO PROFITABLE SOCIAL, MOBILE, WEB, AND DIGITAL MARKETING!
Discover exactly how to profit from web, mobile, and social media marketing today–and where to stop wasting your money! Top digital marketing consultant Michael Tasner answers crucial digital marketing questions you didn’t know to ask, and helps you build focused action plans that deliver results faster than ever.
You’ll find cost-effective new ways to profit from Facebook, Google, LinkedIn, and Twitter…simplify and automate everything from social media posts to CRM and analytics…get great results on a tiny budget.
Whether you’re an entrepreneur, executive, marketer, or technical professional, you’ll find step-by-step techniques that work…tactics proven the hard way, in the trenches…ideas you can really use–right now!
Now extensively updated, Marketing in the Moment, Second Edition is your complete, 100% practical desk reference for high-impact social, mobile, and digital marketing.
Drawing on immense experience working with companies of all sizes and types, Michael Tasner helps you focus on the right tasks and investments–and execute quickly and profitably. He compares today’s most valuable platforms, offering specific, up-to-date advice for Google, Facebook, LinkedIn, YouTube, Twitter, and much more.
You’ll learn new ways to leverage emotion-driven “picture marketing” with Pinterest and Instagram… use immediate, intimate Google Hangouts to build relationships and close sales…market profitably on Android and Apple tablets and smartphones…measure what you’re doing, so you stop wasting money on marketing that doesn’t work.
Whatever you sell, this up-to-the-moment book will help you build leads, traffic, sales, market share–and profits!
TARGETED ACTIONS, DETAILED ROADMAPS, STEP-BY-STEP PROCESSES
All you need to take action–and do it now
STAND OUT WHEN YOU’VE GOT MORE COMPETITION THAN EVER
How you can outcompete local and online competitors with far bigger budgets
PROFIT FROM SPEED: ACCELERATE AND AUTOMATE YOUR MARKETING
Easy cloud tools for everything from relationship building to performance measurement
11 SOCIAL MEDIA COMMANDMENTS: FOCUSING INVESTMENTS TO PAY OFF–FAST
Build authentic relationships, engage customers–and guide them to buy
PREVIEW WHAT’S NEXT–AND BE READY
Know when to start with MMS, extreme personalization, retargeting, and more
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Book Description Ft Pr, 2015. Hardcover. Book Condition: Brand New. 2nd edition. 216 pages. 8.50x5.75x0.75 inches. In Stock. Bookseller Inventory # __0133889815