MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management

Kotler, Philip T.; Keller, Kevin Lane

 
9780133876802: MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management

Synopsis

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

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