Integrated Advertising, Promotion, and Marketing Communications

4.05 avg rating
( 96 ratings by GoodReads )
 
9780133866339: Integrated Advertising, Promotion, and Marketing Communications

NOTE: You are purchasing a standalone product; MasteringA&P does not come packaged with this content. If you would like to purchase both the physical text and MasteringA&P search for ISBN-10:  0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10:  0133866335/ISBN-13:  9780133866339 and ISBN-10:  0133866971/ISBN-13:  9780133866971.

A Modern Guide to Integrated Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

 

The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

 

Also available with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 


"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Clow, Kenneth E.; Baack, Donald E
Published by Prentice Hall, U.S.A. (2015)
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Soft cover Quantity Available: 1
International Edition
Seller
Quick-Text
(KL, KL, Malaysia)
Rating
[?]

Book Description Prentice Hall, U.S.A., 2015. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English Different ISBN and Cover Image with US Edition. Contents and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 001110

More Information About This Seller | Ask Bookseller a Question

Buy New
29.95
Convert Currency

Add to Basket

Shipping: 8.08
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Clow, Kenneth E.; Baack, Donald E
Published by Prentice Hall, U.S.A. (2015)
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Soft cover Quantity Available: > 20
International Edition
Seller
ietext4u
(Puchong, SEL, Malaysia)
Rating
[?]

Book Description Prentice Hall, U.S.A., 2015. Soft cover. Book Condition: New. International Edition (illustrator). This is an International Edition. Brand New, Soft Cover, Paper Back and printed in English with a Different ISBN and Cover Image from the US Edition. Contents and Chapters are the same as the US Edition. Printed on High Quality Paper which is the same Paper Quality as the Original US Edition. Occasionally, international textbooks will have different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. Shipping is 3-5 business days by DHL or FedEx. Bookseller Inventory # 9781292093635-1

More Information About This Seller | Ask Bookseller a Question

Buy New
26.63
Convert Currency

Add to Basket

Shipping: 12.12
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Clow, Kenneth E.; Baack, Donald E
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Softcover Quantity Available: 1
International Edition
Seller
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Book Condition: New. This is an International Edition. Brand new, Paperback, Different ISBN number and Cover Page with US Edition but content similar as US edition. Printed on High quality Glossy Paper. This Global Edition might have minor different at the exercise or short test at the end of chapters compared to US edition in very rare case. This is NOT low cost printed in India Edition. DHL/Fedex/Aramex/USPS 3-7 days delivery. Tracking number provided. No P.O Box, APO, FPO address. Legal to use despite any disclaimer as per US courts. No CD/Access code with this. We ship from multiple locations across the worlds depending upon inventory. Bookseller Inventory # G_9781292093635

More Information About This Seller | Ask Bookseller a Question

Buy New
35.78
Convert Currency

Add to Basket

Shipping: 6.18
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Clow, Kenneth E.; Baack, Donald E
Published by Prentice Hall, U.S.A. (2014)
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Soft cover Quantity Available: 1
International Edition
Seller
Dynamic bookstore
(Petaling jaya , SEL, Malaysia)
Rating
[?]

Book Description Prentice Hall, U.S.A., 2014. Soft cover. Book Condition: New. This is ORIGINAL INTERNATIONAL EDITION! **PLEASE READ CAREFULLY BEFORE PURCHASING**! Brand New Original Soft Cover Edition. The main content in chapter has same content as US edition. ISBN and Cover design of international textbook are difference from US edition.Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery. Bookseller Inventory # 002572

More Information About This Seller | Ask Bookseller a Question

Buy New
37.45
Convert Currency

Add to Basket

Shipping: 8.07
From Malaysia to U.S.A.
Destination, Rates & Speeds

5.

Clow, Kenneth E.; Baack, Donald E
Published by U.S.A.: Prentice Hall (2015)
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Soft cover Quantity Available: 2
International Edition
Seller
usbookshops
(Odessa, TX, U.S.A.)
Rating
[?]

Book Description U.S.A.: Prentice Hall, 2015. Soft cover. Book Condition: New. International Edition. This is an International Edition. Brand New. Softcover/Paperback. Color Printed on High-Quality acid free paper. Get book in 2-4 days . Bookseller Inventory # 619

More Information About This Seller | Ask Bookseller a Question

Buy New
40.77
Convert Currency

Add to Basket

Shipping: 8.08
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Clow, Kenneth E.; Baack, Donald E
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Quantity Available: 1
International Edition
Seller
SnowWise
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 7 edition, , Color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 106362

More Information About This Seller | Ask Bookseller a Question

Buy New
35.53
Convert Currency

Add to Basket

Shipping: 15.35
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Clow, Kenneth E.; Baack, Donald E
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Quantity Available: 1
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 7 edition, , Color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 6362

More Information About This Seller | Ask Bookseller a Question

Buy New
43.81
Convert Currency

Add to Basket

Shipping: 8.08
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Clow, Kenneth E.; Baack, Donald E
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Quantity Available: 2
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-95582

More Information About This Seller | Ask Bookseller a Question

Buy New
54.93
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Clow, Kenneth E.; Baack, Donald E
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Quantity Available: 2
International Edition
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK95582

More Information About This Seller | Ask Bookseller a Question

Buy New
54.97
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Clow, Kenneth E.; Baack, Donald E
ISBN 10: 0133866335 ISBN 13: 9780133866339
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-68626

More Information About This Seller | Ask Bookseller a Question

Buy New
57.55
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book