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Synopsis
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973115/ISBN-13: 9780133973112. That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971.
A Modern Guide to Integrated Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
Also available with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
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Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition)
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Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: seventh ] [ Water Damage: SLIGHT, doesn't affect use ] Publisher: Prentice Hall Pub Date: 1/6/2015 Binding: Paperback Pages: 504 seventh edition. Seller Inventory # 6505413
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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
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Condition: Acceptable. LIGHTNING FAST SHIPPING! A heavily used, but still working copy. Coffee stain and wrinkling to the edge of the pages when a tired undergrad fell asleep and knocked their cup over on their books. The binding and pages of the book have been reinforced with tape, has tape and stickers on the cover, as well as lots of notes (some of the answers in the learning activities may be filled in) on the pages. Definitely not pretty, but it's a working copy at a great price that ships fast. ~ Book does NOT contain an access code or CD/DVD. Seller Inventory # #158A-0097
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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
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