Public Speaking: An Audience-Centered Approach - Softcover

Beebe, Steven A.; Beebe, Susan J.

Softcover

ISBN 10: 013381498X ISBN 13: 9780133814989

Publisher: Pearson College Div, 2014

Synopsis

An audience-centered approach to public speaking

Public Speaking: An Audience-Centered Approach, 9/e brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech-making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.

MyCommunicationLab is an integral part of the Beebe/Beebe program. With extensive opportunities for the application of course content, MyCommunicationLab helps students become better speakers and master key public speaking concepts. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material. MediaShare allows students to post speeches and share them with classmates and instructors.

Teaching and Learning Experience

This program will provide a better teaching and learning experience--for you and your students. It:

• Uses an Audience-Centered Approach: The audience-centered approach is the hallmark of this top selling text and the authors' approach to public speaking.
• Provides Material for Supporting First Speeches: Encourages students facing their first speech assignment by providing an overview of the public speaking process and suggestions for developing and delivering their speech with confidence.
• Focuses on Skill Development: Learning Objectives, a Study Guide, Recap boxes and more help students check their understand of key material and focus on important concepts.
• Personalizes Learning with MyCommunicationLab: The new MyCommunicationLab delivers proven results in helping students succeed, and provides engaging experiences that personalize learning.

This package contains: 0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card and 0205914632 / 9780205914630 Public Speaking: An Audience-Centered Approach

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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About this title

From the Back Cover

Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.

New and Exciting Features

• A “talking” version of the Audience-Centered Speech-Making Wheel appears on the inside front cover for easy reference.
• Expanded coverage of speaking with confidence, including applications of the latest communication research with concrete suggestions to help students better manage speaker anxiety and communication apprehension, has been moved to Chapter 1 to encourage speaking with confidence right from the start.
• “Developing Your Speech Step-by-Step” boxes provide a model for students as they work on their own speeches. Students follow the steps of a successful student speaker as she works through the speech-making process.
• “Great Speakers” boxes feature profiles and photos of contemporary and classic speakers. Students see how speech-making techniques have worked for the experts.
• Coverage of editing a speech has been added to Chapter 11.
• A new section providing strategies for responding to questions during a speech has been added to Chapter 13.
• MySpeechLab (www.myspeechlab.com) is a state-of-the-art, interactive and instructive solution for introductory public speaking and accompanies the new 6th Edition of Public Speaking: An Audience-Centered Approach. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students.
• Video clips, available on MySpeechLab for sample speeches featured in the text, allow students to see and hear the model speeches.

Praise for Public Speaking: An Audience-Centered Approach

“I have seen a number of speech textbooks in my teaching career. I think the Beebe and Beebe text is one of the best on the market. There is a good theory base and practical, hands-on examples for students to use.”

“The students have said to me that they're glad there isn't a lot of 'dry, boring stuff' in the text. Little do they know, but the 'theory stuff' is in there, but it isn't dry and boring. ”
Ann Marie Jablonowski, Owens Community College

“I love the information on classical rhetoric-where was this information when I needed it?-so clear, so concise and so organized. ”
Linda Kurz, University of Missouri- Kansas City

“Your book does a great job of explaining the theory and then giving practical examples of how to apply it. ”
Cara Schollenberger, Bucks Country Community College

“Kudos to Beebe and Beebe for including the various aspects of culture such as individualistic and collectivistic....”
Carla J. Harrell, Old Dominion University

About the Author

Steven A. Beebe is serving in his 28th year as Chair, of the Department of Communication Studies at
Texas State University. He is Regents' and University Distinguished Professor of Communication Studies. He also served as Associate Dean of College of Fine Arts and Communication for 25 years. Steve is an author and co-author of twelve books (with multiple editions totaling more than 65 books), more than 50 articles and book chapters, as well as over 150 papers and presentations at professional conferences. Steve's communication books have been used at hundreds of colleges and universities throughout the world making him one of the top communication textbook authors in the United States. Steve is President of the National Communication Association (NCA), the largest professional communication association in the world.

Susan J. Beebe has been on the faculty of the Department of English at Texas State University-San Marcos since 1988. As Director of Lower-Division Studies in English, she directs the first-year writing and sophomore literature programs and helps to train and mentor some 60 graduate teaching assistants annually. Sue's professional interests and expertise encompass both oral and written communication. She has co-authored with Steven Beebe several communication textbooks used at more than a thousand universities worldwide. In addition, she has published articles, conference papers, and teaching materials in both English and communication studies.

Edition details

• Publisher: Pearson College Div
• Publication date: 2014
• ISBN 10: 013381498X
• ISBN 13: 9780133814989
• Binding: Paperback
• Language: English
• Number of pages: 402