Retail Management: A Strategic Approach (13th Edition)

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9780133796841: Retail Management: A Strategic Approach (13th Edition)

For courses in Retail Management.

 

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

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Book Description Pearson Education (US), United States, 2017. Hardback. Book Condition: New. 13th Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. For courses in Retail Management. A contemporary text that helps readers thrive in today s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today s retailing industry. Bookseller Inventory # BTE9780133796841

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Book Description Pearson Education (US), United States, 2017. Hardback. Book Condition: New. 13th Revised edition. Language: English . Brand New Book. For courses in Retail Management. A contemporary text that helps readers thrive in today s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today s retailing industry. Bookseller Inventory # AAS9780133796841

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