Business Environment, The: Challenges and Changes

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9780133767162: Business Environment, The: Challenges and Changes

This introductory textbook provides students with a sound understanding of the complexity and dynamism of the organisational (private and public sector) environment. It stresses the rapid change in environmental parameters and the challenges, opportunities and threats that these pose. A global and particularly European (EU) perspective prevails throughout and students will appreciate the characteristics and prime features of the competitive, economic, legal, political, social, technological and ecological environments and their influence on organisations both now and in future scenarios. The book also stresses that these elements of the environment are inter-connected, and offers an integrated approach. Teacher's Manual (0-13-731465-5).

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Gives readers an in-depth understanding of the many interconnected environments in which today's private and public organizations must operate.Introduces today's business and competitive environment, as well as the many other environments businesses must take into account, including environmental economic, legal, political, social and technological environments. Presents eight case studies of a wide range of private and public organizations, including manufacturing, services, non-profit, small business, national and multinational businesses.All managers, students and others interested in today's business environment.

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Brooks, Mr Ian and Weatherston, Mr Jamie
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