Business Environment - Softcover

Brooks, Mr Ian; Weatherston, Mr Jamie

Softcover

ISBN 10: 0133767167 ISBN 13: 9780133767162

Publisher: Prentice Hall, 1997

Synopsis

This introductory textbook provides students with a sound understanding of the complexity and dynamism of the organisational (private and public sector) environment. It stresses the rapid change in environmental parameters and the challenges, opportunities and threats that these pose. A global and particularly European (EU) perspective prevails throughout and students will appreciate the characteristics and prime features of the competitive, economic, legal, political, social, technological and ecological environments and their influence on organisations both now and in future scenarios. The book also stresses that these elements of the environment are inter-connected, and offers an integrated approach.

Teacher's Manual (0-13-731465-5).

About this title

From the Back Cover:

The Business Environment Challenges and Changes, 2/e
The second edition of The Business Environment Challenges and Changes, is aimed at students following business context and organisational environment modules as part of a Business Studies or Management undergraduate course or diploma.
Each chapter is structured to look first at the environmental characteristics and then at how these forces influence organisations. Specific learning outcomes are provided together with questions, summaries and exercises.
Updates to this edition
* Key concept boxes added, explaining the key ideas explained within the text
* All definitions to be highlighted
* All questions have been fully updated
* Up-to-date international cases and examples
* Full references to relevant internet sites
* An updated Instructors manual is also available along with accompanying overheads.
Ian Brooks is HEAD OF SCHOOL and Jamie Weatherston is Senior
Lecturer in the SCHOOL OF BUSINESS & MANAGEMENT AT University College Northampton.

About the Author:

Jamie Weatherston is Senior Lecturer in the School of Business and Management at University College Northampton.

About this edition

• Publisher: Prentice Hall
• Publication date: 1997
• ISBN 10: 0133767167
• ISBN 13: 9780133767162
• Binding: Paperback
• Edition number: 1
• Number of pages: 440