Total Global Strategy

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9780133576580: Total Global Strategy

A uniquely integrated view of the global strategy issues facing firms today.

 

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

 

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

 

"synopsis" may belong to another edition of this title.

From the Publisher:

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

From the Back Cover:

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

The interaction between industry globalization drivers and the appropriate global strategy response is addressed. Attention is devoted to the implementation of global strategy and a systematic framework to the analysis of global strategy is provided. Business-level as opposed to corporate-level global strategy is explored.

"About this title" may belong to another edition of this title.

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