Essence of Management Creativity, The (Essence of Management Series) - Softcover

Proctor, Tony

 
9780133565362: Essence of Management Creativity, The (Essence of Management Series)

Synopsis

Examines creativity in management, with an emphasis on creative problem-solving techniques for both individuals and groups. Covers problem identification and definition/redefinition, idea creation, evaluation and implementation.

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About the Author

Tony Proctor has held academic positions at Heriot-Watt University (Lecturer in Marketing) and Keele University (Senior Lecturer in Marketing and Head of Department of Management).

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Other Popular Editions of the Same Title

9788184080643: Essence of Management

Featured Edition

ISBN 10:  8184080646 ISBN 13:  9788184080643
Softcover