Public Relations Practices

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9780133354058: Public Relations Practices

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank
Published by Pearson, U.S.A. (2013)
ISBN 10: 0133354059 ISBN 13: 9780133354058
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Center, Allen H; Jackson, Patrick; Smith, Stacey; Stansberry, Frank
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Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank
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Stansberry, Frank
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