This time-saving resource provides over 350 sample letter models, excerpts, teasers, and opening lines - all field-tested for any kind of fund-raising operation. Letters include new donor acquisition requests (with and without premiums), special appeals, lapsed-donor letters, corporate and foundation requests, letters recruiting volunteers and more. The book provides techniques for writing strong copy, getting your letter opened, designing cost-effective mailings, and testing and learning from your results.
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Book Description Prentice-Hall. Hardcover. Book Condition: New. 0133342026 In NEW, unread book in excellent condition. No nicks or tears on dust jacket that has clean, straight edges. MoNeY Back Guarantee!. Bookseller Inventory # L-2-129
Book Description Prentice-Hall, 1995. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0133342026
Book Description Prentice-Hall, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0133342026
Book Description Prentice Hall, Paramus, NJ, 1995. Hardcover. Book Condition: New. Dust Jacket Condition: No DJ Issued. 8vo - over 7¾" - 9¾" tall. Clean and tight - unused copy - BRAND NEW!!. Bookseller Inventory # 009101
Book Description Prentice-Hall, 1995. Hardcover. Book Condition: New. Bookseller Inventory # P110133342026
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801333420241.0
Book Description Prentice-Hall. Book Condition: New. pp. xxii + 378. Bookseller Inventory # 58104469