Items related to The Complete Book of Model Fund-raising Letters

The Complete Book of Model Fund-raising Letters - Hardcover

Kuniholm, Roland

 
9780133342024: The Complete Book of Model Fund-raising Letters
Hardcover
ISBN 10: 0133342026 ISBN 13: 9780133342024
Publisher: NYIF, 1995
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This time-saving resource provides over 350 sample letter models, excerpts, teasers, and opening lines - all field-tested for any kind of fund-raising operation. Letters include new donor acquisition requests (with and without premiums), special appeals, lapsed-donor letters, corporate and foundation requests, letters recruiting volunteers and more. The book provides techniques for writing strong copy, getting your letter opened, designing cost-effective mailings, and testing and learning from your results.

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  • PublisherNYIF
  • Publication date1995
  • ISBN 10 0133342026
  • ISBN 13 9780133342024
  • BindingHardcover
  • Number of pages416
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