Advertising: Principles and Practice

 
9780133152197: Advertising: Principles and Practice

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

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Moriarty, Sandra E.
ISBN 10: 0133152197 ISBN 13: 9780133152197
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Book Description Paperback. Book Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Bookseller Inventory # GOR003474765

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