Advertising: Principles and Practice

 
9780133152197: Advertising: Principles and Practice

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

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Moriarty, Sandra E.
ISBN 10: 0133152197 ISBN 13: 9780133152197
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Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR001855072

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