Items related to Advertising: Principles and Practice

Advertising: Principles and Practice - Softcover

Wells, William; Burnett, John J.; Moriarty, Sandra E.

 
9780133152197: Advertising: Principles and Practice
Softcover
ISBN 10: 0133152197 ISBN 13: 9780133152197
Publisher: Pearson Education (US), 1995

Synopsis

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

"synopsis" may belong to another edition of this title.

Publisher
Pearson Education (US)
Publication date
1995
Language
English
ISBN 10 
0133152197
ISBN 13 
9780133152197
Binding
Paperback
Edition number
3
Number of pages
800