For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
This program will provide a better teaching and learning experience–for you and your students. Here’s how:
0132544369 / 9780132544368 Consumer Behavior, 11/e
0132552000 / 9780132552004 mymarketinglab with Pearson eText Student Access Code Card for Consumer Behavior, 11/e
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Book Description Prentice Hall. Book Condition: Good. 0133131033 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z0133131033Z3