Public Relations Practices: Managerial Case Studies and Problems - Softcover

Center, Allen H.

 
9780133127645: Public Relations Practices: Managerial Case Studies and Problems

Synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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Other Popular Editions of the Same Title

9780133354058: Public Relations Practices: International Edition

Featured Edition

ISBN 10:  0133354059 ISBN 13:  9780133354058
Publisher: Pearson, 2013
Softcover