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Entrepreneurship: Starting and Operating a Small Business Plus MyBizSkillsKit -- Access Card Package - Softcover
Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
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- PublisherPrentice Hall
- Publication date2012
- ISBN 10 0133102912
- ISBN 13 9780133102918
- BindingPaperback
- Edition number3
- Number of pages592
- Rating
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