Items related to Advertising Management: United States Edition

Advertising Management: United States Edition - Hardcover

Batra, Rajeev; Aaker, David A.; Myers, John G.

 
9780133057157: Advertising Management: United States Edition

Synopsis

Appropriate for courses in Advertising Management.

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

"synopsis" may belong to another edition of this title.