Text and Cases (Exploring Corporate Strategy) - Softcover

Johnson, Gerry; Scholes, Kevan

Softcover

ISBN 10: 0132964198 ISBN 13: 9780132964197

Publisher: Prentice-Hall, 1989

Synopsis

Exploring Corporate Strategy: Text And Cases

About this title

Review

'New edition of a widely used and respected strategy textbook. Extensive teaching support.'  
Dr Bruce Lloyd, Book Review Editor for LRP

From the Back Cover

 Exploring Corporate Strategy is Europe s leading strategy textbook with sales of over 500,000 copies worldwide. This new edition builds on the established strengths of previous editions, whilst substantially updating and re-orientating material to meet the needs of contemporary students and lecturers. Classic features

• Combines analytic and process views of strategy.
• Heavily informed by research in the field.
• Links theory and practice through over 80 one-page illustrations and 11 chapter end case examples.
• Many globally known organisations (e.g. AOL/Time Warner, Honda, Virgin, Madonna, British Airways, BBC).
• Cases and examples from many different sectors and geographical locations including UK, US, Scandinavia, Ireland, Australia, New Zealand, South Africa, Holland, Croatia.
• Impressive additional support for tutors and students including: teacher s manual (course design, work assignment de-briefs, case study teaching notes), CD of text Exhibits, companion website (including updates, links and multiple choice questions), videos and the Exploring Strategic Management series of books on: techniques, strategic change, finance and public sector strategy.

 New features:

• Throughout the text, strategy is seen through three complementary 'lenses': 'design' (an analytical approach); 'experience' (builds on cultural, institutional and cognitive schools of thought); 'ideas' (builds on evolutionary and complexity theories).
• Critical commentaries
• at the end of each part of the book encourage students to engage critically with the material, exploring links between chapter topics and developing a more holistic view of strategic issues as viewed through these three lenses.
• Strategies for a fast changing world including hypercompetitive and game theoretic strategies.
• An increased emphasis on knowledge as a basis of competitive advantage.
• A new framework for corporate level strategies.
• A new more integrated approach to issues of structuring: structures, processes, boundaries and relationships.
• A complete chapter on the links between overall strategy and strategies for separate resource areas, people, information, finance and technology.
• Many examples of new economy issues: IT, de-regulation, globalisation and flexible structuring.

Edition details

• Publisher: Prentice-Hall
• Publication date: 1989
• Language: English
• ISBN 10: 0132964198
• ISBN 13: 9780132964197
• Binding: Paperback
• Edition number: 2
• Number of pages: 575