Exploring Corporate Strategy

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9780132963930: Exploring Corporate Strategy

Text and Cases edition.

Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.   Thoroughly revised, this 6th edition promises to be the best yet.  For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.

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Product Description:

The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.

Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).

Review:

Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in text books.
Andrew Pettigrew, University of Bath, School of Management, United Kingdom

Exploring Corporate Strategy is strong at integrating theory and practice … has an international perspective both in its theoretical coverage and its empirical illustrations and cases … is comprehensive and easy to combine with further theoretical readings.
Leif Melin, Jonkoping International Business School, Sweden

The 7th edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study.
John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom

Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes.
Gerard Betros, University of Southern Queensland, Australia

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Johnson, Gerry; Scholes, Kevan
Published by Longman Higher Education (1988)
ISBN 10: 0132963930 ISBN 13: 9780132963930
New Paperback Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Longman Higher Education, 1988. Paperback. Book Condition: New. book. Bookseller Inventory # 132963930

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