1001 Ideas to Create Retail Excitement - Softcover

Falk, Edgar A.

 
9780132923934: 1001 Ideas to Create Retail Excitement

Synopsis

Here is a storehouse of practical suggestions that show small- to medium-sized retailers how to attract new customes ... and keep them coming bak.

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From the Author

One of the best marketing books for the smaller retailer
Now in its sixth printing, "1,001 Ideas...." has been called one of the best and most creative retail marketing books currently available by trade magazine critics, as well as the retail associations. It provides over 300 pages of ideas retailers can easily and inexpensively conduct, including promotions, sales, special events, community events, customer relations programs, sports tie-in, frequent buyer programs, free research and sales training.

About the Author

Edgar A. Falk is a marketing and public relations veteran, with more than 30 years' experience with such firms as BBD&O and N.W. Ayer, serving clients such as GE, AT&T, and Sharp Electronics. The recipient of five Silver Anvils from the PR Society of America, and the author of numerous articles on advertising and public relations, Mr. Falk now operates his own agency.

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Other Popular Editions of the Same Title

9780735203433: 1001 Ideas to Create Retail Excitement: (Revised & Updated)

Featured Edition

ISBN 10:  0735203431 ISBN 13:  9780735203433
Publisher: Penguin Publishing Group, 2003
Softcover