Essence Competitive Strategy (Essence of Management Series)

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9780132914772: Essence Competitive Strategy (Essence of Management Series)

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

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Faulkner, David
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Faulkner, David
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Book Description Prentice Hall PTR, 1995. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0132914778

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Faulkner, David
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Faulkner, David
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Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. 230 x 154 mm. Language: English Brand New Book ***** Print on Demand *****.Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. Bookseller Inventory # AAV9780132914772

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Faulkner, David
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Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. 230 x 154 mm. Language: English . Brand New Book ***** Print on Demand *****. Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. Bookseller Inventory # AAV9780132914772

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Book Description Pearson Education, 1994. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780132914772

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Faulkner, David
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Book Description Prentice Hall Ptr, 1994. Paperback. Book Condition: Brand New. 136 pages. 9.00x6.00x0.25 inches. In Stock. Bookseller Inventory # zk0132914778

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Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780132914772_lsuk

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Faulkner, David
Published by Prentice Hall PTR (1995)
ISBN 10: 0132914778 ISBN 13: 9780132914772
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Book Description Prentice Hall PTR, 1995. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-006-87-4981104

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