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Synopsis
Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.
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- PublisherPhilip Allan
- Publication date1994
- ISBN 10 0132885980
- ISBN 13 9780132885980
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages576
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Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
Seller: dsmbooks, Liverpool, United Kingdom
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Paperback. Condition: Acceptable. Acceptable. book. Seller Inventory # D7S9-1-M-0132885980-3
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Advertising Worldwide
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780132885980
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Advertising Worldwide
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Paperback. Condition: Very Good. Advertising Worldwide This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780132885980
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Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-090-03328
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