For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process.
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. US Ed. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP73127527
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0132690853.G
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # rev3605360182
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Seller: Ammareal, Morangis, France
Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-888-698
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Very Good. Edition Unstated. Used book, light shelf wear, very good condition, text appears very clean. binding is in good sturdy condition. Multiple copies available this title. Quantity Available: 15. Category: Business, Finance & Marketing; Communications & Media. ISBN: 0132690853. ISBN/EAN: 9780132690850. Pictures of this item not already displayed here available upon request. Inventory No: ABE333969164. Seller Inventory # ABE333969164
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Good. Edition Unstated. Used good, writing/highlighting Multiple copies available this title. Quantity Available: 22. Category: Business, Finance & Marketing; Communications & Media. ISBN: 0132690853. ISBN/EAN: 9780132690850. Pictures of this item not already displayed here available upon request. Inventory No: ABE373387894. Seller Inventory # ABE373387894