Michael R. Solomon Consumer Behavior

ISBN 13: 9780132671842

Consumer Behavior

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9780132671842: Consumer Behavior

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Product Description:

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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Solomon, Michael R.
ISBN 10: 0132671840 ISBN 13: 9780132671842
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Solomon, Michael R.
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