Items related to Strategic Brand Management: Building Measuring and...

Strategic Brand Management: Building Measuring and Managing Brand Equity - Hardcover

Keller, Kevin

 
9780132664257: Strategic Brand Management: Building Measuring and Managing Brand Equity

Synopsis

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

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