Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
"synopsis" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00087640018
Seller: Indiana Book Company, Marion, IN, U.S.A.
Condition: Acceptable. Book has minor liquid or water damage on pages. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available. Seller Inventory # 1000007689275-2653
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_406293350
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_394466917
Seller: Skoob-ebooks, Pontiac, QC, Canada
Hardcover. Condition: Good. Moderate wear. Most of the pages up to page 130 have highlighting and a few have a few margin notes (approximately 25% to 30% of all of the pages of the book). Cover has modest signs of wear. 30-day returns. Satisfaction guaranteed with 30-day return policy. Ships from Canada. ; 10.9 X 8.5 X 1 inches; 562 pages; R6 946k/927k s4. Seller Inventory # 12871
Seller: Skoob-ebooks, Pontiac, QC, Canada
Hardcover. Condition: Good. Average wear. Some pages have highlighting and a few have margin notes (approximately 20% -25% of the pages are affected and mostly at the beginning of the book). The cover is clean and intact with moderate shelf wear. Satisfaction guaranteed with 30-day return policy. Ships from Canada. ; 10.9 X 8.5 X 1 inches; 562 pages; R6 944k/927k s4 TB2013. Seller Inventory # 12898
Seller: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 15M83_34_0132664259
Seller: DeckleEdge LLC, Albuquerque, NM, U.S.A.
hardcover. Condition: new. Seller Inventory # Shelfdream0132664259
Seller: YESIBOOKSTORE, MIAMI, FL, U.S.A.
hardcover. Condition: As New. Seller Inventory # 0132664259-VB