Synopsis
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00106543845
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0132664259.G
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.161IA
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: Indiana Book Company, Marion, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Book has minor liquid or water damage on pages. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available. Seller Inventory # 1000007689275-2653
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0132664259.VG
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_406293350
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_394466917
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 4th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0132664259-11-18
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover. Seller Inventory # EQ4-03431
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Strategic Brand Management Building Measuring and Managing Brand Equity
Seller: Skoob-ebooks, Pontiac, QC, Canada
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Moderate wear. Most of the pages up to page 130 have highlighting and a few have a few margin notes (approximately 25% to 30% of all of the pages of the book). Cover has modest signs of wear. 30-day returns. Satisfaction guaranteed with 30-day return policy. Ships from Canada. ; 10.9 X 8.5 X 1 inches; 562 pages; R6 946k/927k s4. Seller Inventory # 12871