If you’re a manager or business owner, you need tools to make better decisions--about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!
Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through unnecessarily complex concepts or advanced mathematics. They start with a practical, realistic introduction to the analysis process; then they walk you through ten core sets of analysis techniques that every manager can use effectively.
You’ll master classic techniques like SWOT analysis and Porter’s Five Forces, in addition to the latest approaches to competitor, financial, issue, and value chain analysis. Next, Bensoussan and Fleisher guide you through analyzing the global social, political, and macroenvironmental challenges that will increasingly shape the future of your business.
For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. The result: a book you can rely on to address your strategic and business challenges--whatever your role, experience, industry, or environment.
The Practical, Plain-English Guide to Business Analysis for Every Manager and Business Owner!
You can use business analysis to address your most crucial strategic and tactical challenges--without burying yourself in advanced math or arcane theory! This friendly guide walks you through the entire business analysis process and then explains each of today’s most valuable analysis tools--in plain English. You’ll be able to make better decisions and get better results--even if you’ve never been responsible for analysis before.
Babette Bensoussan and Craig Fleisher illuminate BCG matrix; Porter’s “Five Forces”; SWOT analysis; modern competitor, financial, issue, and value chain analysis; long-term scenario planning; emerging macroenvironmental (STEEP/PEST) techniques; and much more. You’ll find realistic case studies, in addition to practical guidance for choosing the right tools for each challenge. Even if you’ve never performed business analysis before, Analysis Without Paralysis can help you gain the insights and build the strategies for a winning future.
"synopsis" may belong to another edition of this title.
Babette E. Bensoussan is Managing Director of The MindShifts Group, a consultancy with more than 16 years experience attending to Australian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence, and strategic analysis. She is a SCIP Meritorious Award recipient, the highest international honor offered in the CI field, as well as SCIP Fellow.
Craig S. Fleisher is the Chief Learning Officer, Aurora WDC, Wisconsin, USA. He was Dean of two business schools and a university research chair, President of the international association of Strategy and Competitive Intelligence Professionals (SCIP), Chair of the Competitive Intelligence Foundation, founding Editor of the Journal of Competitive Intelligence and Management, a SCIP Meritorious Award winner and Fellow.
Bensoussan and Fleisher are co-authors of Strategic and Competitive Analysis as well as Business and Competitive Analysis.
"About this title" may belong to another edition of this title.
Book Description FT Press, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110132619571
Book Description FT Press. PAPERBACK. Book Condition: New. 0132619571 New Condition. Bookseller Inventory # NEW6.0051727