Advertising & IMC: Principles and Practice Plus New MyMarketingLab with Pearson eText -- Access Card Package (9th Edition)

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9780132606318: Advertising & IMC: Principles and Practice Plus New MyMarketingLab with Pearson eText -- Access Card Package (9th Edition)

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

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-- <>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

"synopsis" may belong to another edition of this title.

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Sandra Moriarty, Nancy D Mitchell, William D. Wells
Published by Prentice Hall (2011)
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Book Description Prentice Hall, 2011. Soft cover. Book Condition: New. Dust Jacket Condition: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Bookseller Inventory # ABE-10787132516

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Sandra Moriarty, Nancy D Mitchell, William D. Wells
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ISBN 10: 0132606313 ISBN 13: 9780132606318
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Book Description Prentice Hall, 2011. Soft cover. Book Condition: New. Dust Jacket Condition: New. 5th or later Edition. Low price guarantee! The book is the brand new international edition textbook with the different ISBN and cover design (Book does not contain Chapter 3). The book main content black/white printed in full English as same as the corresponding original US edition. Fast shipments in one to two working days after the orders confirmed. Bookseller Inventory # ABE-10787132511

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Moriarty, Sandra; Mitchell, Nancy D; Wells, William D.
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