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-- <>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"synopsis" may belong to another edition of this title.
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Book Description Prentice Hall, 2011. Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Seller Inventory # ABE-10787132516
Book Description Prentice Hall, 2011. Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition. Low price guarantee! The book is the brand new international edition textbook with the different ISBN and cover design (Book does not contain Chapter 3). The book main content black/white printed in full English as same as the corresponding original US edition. Fast shipments in one to two working days after the orders confirmed. Seller Inventory # ABE-10787132511