Basic Marketing Research with Excel

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9780132598965: Basic Marketing Research with Excel

A concise presentation of marketing research fundamentals.


Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.


The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.


0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel



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Alvin C.Burns, Ronald F.Bush
ISBN 10: 0132598965 ISBN 13: 9780132598965
New Softcover Quantity Available: 1
International Edition
ABC College Bookstore
(subang jaya, SE, Malaysia)

Book Description Softcover. Book Condition: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Bookseller Inventory # 9780132598965

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