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Guide to Managerial Communication: Effective Business Writing and Speaking - Softcover

 
9780132564472: Guide to Managerial Communication: Effective Business Writing and Speaking

Synopsis

Written by a leader in the management communication field and experienced consultant, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals.

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Review


Listed as one of the five business "books you shouldn't miss." — Wall Street Journal



"Short, professional, and readable ...indispensable for successful communication in today's business environment." — Journal of Business and Technical Communication


From the Back Cover

This book is written for you if you need to communicate in today's business or professional environment.

  • The thought of giving a presentation is making you nervous. How can you relax?
  • How can you write faster and more succinctly?
  • How can you use PowerPoint to create more effective slides?
  • How can you communicate effectively in different cultures?
  • How can you enhance your credibility and persuasiveness?
  • How can you write email that will be read?

This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking.

  • SHORT: summarizing results and techniques
  • PROFESSIONAL: practical and useful
  • READABLE: clear, direct, easy to skim

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date1996
  • ISBN 10 0132564475
  • ISBN 13 9780132564472
  • BindingPaperback
  • LanguageEnglish
  • Edition number4
  • Number of pages203

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