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Synopsis
Real-world training for the business world of today and tomorrow.
The field’s leading text for more than two decades,Business Communication Today continues to provide the cutting-edge coverage that readers can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training readers in practices from last decade–Bovée/Thill provides real-world training for the business world of today and tomorrow.
This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders.
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About the Author
Courtland L. Bovee and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovee has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Courtland Bovee and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
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- PublisherPearson
- Publication date2011
- ISBN 10 0132539551
- ISBN 13 9780132539555
- BindingHardcover
- LanguageEnglish
- Number of pages720
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Business Communication Today
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Pearson Education, Limited, 2011
ISBN 10: 0132539551
ISBN 13: 9780132539555
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Business Communication Today
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Pearson Education, Limited, 2011
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ISBN 13: 9780132539555
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