Synopsis
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094026897
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0132435101.G
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management : Analysis, Planning, Implementation, and Control
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. 9th. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP73173527
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Marketing Management : Analysis, Planning, Implementation, and Control
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 9th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6297655-6
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Marketing Management : Analysis, Planning, Implementation, and Control
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Good. 9th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6297655-6
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Marketing Management: Analysis, Planning, Implementation, and Control
Published by
Pearson College Div (edition 9th), 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Fair. 9th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0132435101-7-1