Synopsis
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: BookHolders, Towson, MD, U.S.A.
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: ninth ] Publisher: Prentice Hall College Div Pub Date: 5/28/1999 Binding: Hardcover Pages: 837 ninth edition. Seller Inventory # 2625573
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094026897
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Marketing Management: Analysis, Planning, Implementation, and Control
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094164855
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Marketing Management: Analysis, Planning, Implementation, and Control
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 4. Seller Inventory # G0132435101I2N00
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Marketing Management: Analysis, Planning, Implementation, and Control
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 4. Seller Inventory # G0132435101I2N00
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Marketing Management : Analysis, Planning, Implementation, and Control
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Condition: As New. 9th. Used book that is in almost brand-new condition. Seller Inventory # 15829248-6
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Marketing Management : Analysis, Planning, Implementation, and Control
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 9th. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6297655-6
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_422036129
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_419681032
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Marketing Management
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Prentice Hall College Div, 1997
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Hardcover
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.
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Hardcover. Condition: Good. No Jacket. Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123546718