Items related to Rethinking Marketing: The Entrepreneurial Imperative...

Rethinking Marketing: The Entrepreneurial Imperative (Prentice Hall Entrepreneurship) - Softcover

Schindehutte, Minet; Morris, Michael; Pitt, Leyland

 
9780132393898: Rethinking Marketing: The Entrepreneurial Imperative (Prentice Hall Entrepreneurship)

Synopsis

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

 

NOTE: The print may appear lighter in some copies due to the print method used.

 

"synopsis" may belong to another edition of this title.

Synopsis

For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

"About this title" may belong to another edition of this title.