Rethinking Marketing: The Entrepreneurial Imperative (Prentice Hall Entrepreneurship)

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9780132393898: Rethinking Marketing: The Entrepreneurial Imperative (Prentice Hall Entrepreneurship)

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

 

NOTE: The print may appear lighter in some copies due to the print method used.

 

"synopsis" may belong to another edition of this title.

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Minet Schindehutte, Michael Morris, Leyland Pitt
Published by Prentice Hall January 2008, New Jersey (2008)
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Book Description Pearson Education (US), United States, 2008. Paperback. Book Condition: New. United States ed. 226 x 150 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers.For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used. Bookseller Inventory # BTE9780132393898

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Book Description Pearson. PAPERBACK. Book Condition: New. 0132393891 BRAND NEW W/FAST SHIPPING! This item is: Rethinking Marketing: The Entrepreneurial Imperative, 1st Ed., 2009, by Schindehutte, Minet^Morris, Michael^Pitt, Leyland; FORMAT: Paperback; ISBN: 9780132393898. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780132393898

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