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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
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Synopsis:
For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2008
- ISBN 10 0132393891
- ISBN 13 9780132393898
- BindingPaperback
- Edition number1
- Number of pages384
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Rethinking Marketing: The Entrepreneurial Imperative: United States Edition
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Pearson Education (US)
(2008)
ISBN 10: 0132393891
ISBN 13: 9780132393898
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