Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include: * Quizzing for review* Case Pilot to aid in analyzing cases* Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts* Marketing Updates: Bringing current articles to the classroom* Critical Thinking Problems* Quantitative Exercises* Much more OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately at www.prenhall.com/marketing.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801323901561.0