Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include: *Quizzing for review*Case Pilot to aid in analyzing cases*Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts*Marketing Updates: Bringing current articles to the classroom*Critical Thinking Problems*Quantitative Exercises*Much more OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately at www.prenhall.com/marketing.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801323901561.0