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OneKey Blackboard, Student Access Kit, Principles of Marketing

 
9780132390156: OneKey Blackboard, Student Access Kit, Principles of Marketing

This specific ISBN edition is currently not available.

Synopsis

Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include:

  • Quizzing for review
  • Case Pilot to aid in analyzing cases
  • Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
  • Marketing Updates: Bringing current articles to the classroom
  • Critical Thinking Problems
  • Quantitative Exercises
  • Much more

OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this

text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately

at www.prenhall.com/marketing.

"synopsis" may belong to another edition of this title.

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