Strategic Marketing Problems: Cases and Comments: International Edition - Softcover

Kerin, Roger; Peterson, Robert

Softcover

ISBN 10: 0132335719 ISBN 13: 9780132335713

Publisher: Pearson, 2006

Synopsis

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

 

The premier marketing strategy and management casebook in the world.

About this title

From the Back Cover

A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen.

Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills:

• Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas.
• Improve your systems thinking ability by thinking holistically and dynamically about complex systems. Improve your ability to see connections across functional areas an over time.
• Discover "best practices" in strategy formulation: Unlike traditional simulation games such as MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insight into the behavior of the system and discover best practices.

Edition details

• Publisher: Pearson
• Publication date: 2006
• Language: English
• ISBN 10: 0132335719
• ISBN 13: 9780132335713
• Binding: Paperback
• Number of pages: 736