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Framework for Marketing Management: International Edition - Softcover

 
9780132301428: Framework for Marketing Management: International Edition
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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  • PublisherPearson
  • Publication date2006
  • ISBN 10 0132301423
  • ISBN 13 9780132301428
  • BindingPaperback
  • Edition number3
  • Number of pages384
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