Framework for Marketing Management: International Edition

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9780132301428: Framework for Marketing Management: International Edition

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  


Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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International Edition
International Edition


Kotler, Philip; Keller, Kevin Lane
Published by Prentice Hall
ISBN 10: 0132301423 ISBN 13: 9780132301428
New PAPERBACK Quantity Available: 1
International Edition
Easy Textbook
(Kuala Lumpur, Malaysia)

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0132301423 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003612

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