Framework for Marketing Management: International Edition - Softcover

Kotler, Philip T.; Keller, Kevin Lane

 
9780132301428: Framework for Marketing Management: International Edition

Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780131452589: Framework for Marketing Management: United States Edition

Featured Edition

ISBN 10:  0131452584 ISBN 13:  9780131452589
Publisher: Pearson, 2006
Softcover