Synopsis
Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.
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Public Relations Writing: An Issue-Driven Behavioral Approach
Published by
Prentice Hall College Div, 1993
ISBN 10: 0132269783
ISBN 13: 9780132269780
Used
paperback
Seller: Calliopebooks, Potomac, MD, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. 2nd. 1993 Prentice Hall Signed/inscribed by author (Kerry Tucker) No other marks, pages all clean tight and bright. Cover is clean and strong, spine is smooth. Seller Inventory # SKU1029387