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Synopsis
Appropriate for courses in Advertising Research.
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways―breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
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Advertising Research: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780132218139. Seller Inventory # 8824090
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Advertising Research: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780132218139. Seller Inventory # 8824091
Quantity: 1 available
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Advertising Research: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780132218139. Seller Inventory # 8589254
Quantity: 1 available
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Advertising Research: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780132218139. Seller Inventory # 8857053
Quantity: 1 available
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Advertising Research : Theory and Practice
Published by
Pearson Education, Limited, 1996
ISBN 10: 0132218135
ISBN 13: 9780132218139
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15626352-20
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Advertising Research: Theory and Practice
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.7. Seller Inventory # G0132218135I4N00
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Advertising Research: Theory and Practice
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Advertising Research: Theory and Practice
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Advertising Research: Theory and Practice
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