Creating Graphics for Learning and Performance: Lessons in Visual Literacy (2nd Edition)

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9780132191586: Creating Graphics for Learning and Performance: Lessons in Visual Literacy (2nd Edition)

It's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings–including web-based training and distance learning. This book explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also the thinking, experimenting, and evaluating that goes into a good design. Blending information from such diverse sources as instructional design and architecture, graphic arts and ergonomics, the author provides a wealth of examples, exercises, and hands-on activities that reinforce content. Underlying everything is information processing theory and an emphasis on the importance of designing visuals that not only appeal to the eyes, but also support cognitive processes by helping learners select the most important

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Creating Graphics for Learning and Performance: Lessons in Visual Literacy will help you create effective visuals–visuals that are clear, communicate well, and help you learn and perform your job more effectively and efficiently.  This book clearly and quickly explains such fundamental issues as:

·        The effective number of fonts to use in a visual

·        Why using all capital letters is not desirable

·        Why you should go easy on the “bells and whistles”

·        How to use different shapes to unify, separate or chunk information

·        How to use color effectively

·        How to make effective charts and graphs

·        And much more

 

 With this book you will learn about the three most intuitive design principles that you can begin applying to your work immediately: selection, organization and integration.  These principles are learned gradually as you explore the tools of type, shape, color, depth and space.  In addition, a resource chapter provides you with a quick guide to the tools of graphic design including hardware, software, books and web resources

 

Whether you are a teacher, business professional, graphic designer, artist, instructional designer, or software developer this book of essential design foundations is the one for you.                         

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Lohr, Linda L.
Published by Pearson (2007)
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