Marketing: Real People, Real Choices

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9780132176842: Marketing: Real People, Real Choices

Real people, real choices–give students a real feel for marketing.

 

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

"synopsis" may belong to another edition of this title.

Product Description:

Marketing For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

"About this title" may belong to another edition of this title.

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Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.
Published by Prentice Hall PTR, Old Tappan, NJ, U.S.A. (2011)
ISBN 10: 013217684X ISBN 13: 9780132176842
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Book Description Prentice Hall PTR, Old Tappan, NJ, U.S.A., 2011. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 001811

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Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.
Published by Prentice Hall PTR, Old Tappan, NJ, U.S.A. (2011)
ISBN 10: 013217684X ISBN 13: 9780132176842
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Book Description Prentice Hall PTR, Old Tappan, NJ, U.S.A., 2011. Soft cover. Book Condition: New. This is an Brand new International Soft Cover Edition.Different ISBN number and Cover Page with US Edition but content same with US.Book was High Quality Glossy Paper & Color Printed.This International Edition might have minor different at the exercise or short test at the end of chapters with US edition in very rare case.It is NOT low cost printed in India Edition.DHL/Fedex 3-5 days delivery.Tracking number provided. No P.O Box, APO, FPO address. Bookseller Inventory # 000131

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Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
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Book Description Prentice Hall PTR. Soft cover. Book Condition: New. New, International Edition, 7th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 013217684X

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Stuart, Elnora W., Marshall, Greg W., Solomon, Michael R.
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Solomon, Michael R., Marshall, Greg W., Stuart, Elnora W.
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Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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Book Description Pearson Education (US), United States, 2011. Paperback. Book Condition: New. United States ed of 7th revised ed. 272 x 213 mm. Language: English . Brand New Book. Real people, real choices--give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. Bookseller Inventory # LIB9780132176842

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Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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ISBN 10: 013217684X ISBN 13: 9780132176842
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Book Description Pearson Education (US), United States, 2011. Paperback. Book Condition: New. United States ed of 7th revised ed. 272 x 213 mm. Language: English . Brand New Book. Real people, real choices--give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. Bookseller Inventory # LIB9780132176842

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