Synopsis
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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Search results for Advertising & IMC: Principles and Practice
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Advertising & IMC: Principles and Practice, 9th Edition
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00100647729
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Advertising & IMC: Principles and Practice, 9th Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Fair. 9th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0132163640-7-1
International Edition
Advertising & IMC: Principles & Practice, 9th
Published by
Prentice Hall, Boston, MA, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
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Trade paperback
Seller: Aideo Books, San Marino, CA, U.S.A.
Seller rating 5 out of 5 stars
Trade paperback. Condition: New in new dust jacket. 9th ed. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Glued binding. Paper over boards. 657 p. Contains: Illustrations. Audience: General/trade. Seller Inventory # K1530000477
International Edition
Advertising and IMC : Principles and Practice, 9th edition
Published by
Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
New
Soft cover
Seller: Sizzler Texts, SAN GABRIEL, CA, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Seller Inventory # ABE-10787132514
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Advertising & IMC Principles and Practice 9e w/ Access Code
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. Ninth Edition. w/ Access Code. Text has Some minor Marking, Light Shelf Wear, Looks nice. 657 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132163640. ISBN/EAN: 9780132163644. Pictures of this item not already displayed here available upon request. Inventory No: 1561062754. Seller Inventory # 1561062754
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Advertising IMC: Principles and Practice, 9th Edition
Seller: GoldBooks, Denver, CO, U.S.A.
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Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 2G55_86_0132163640