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Synopsis
Discover how to design and use advertising research.
In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.
New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2011
- ISBN 10 0132128322
- ISBN 13 9780132128322
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages704
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Advertising Research Theory and Practice
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Pearson Education, Limited, 2019
ISBN 10: 0132128322
ISBN 13: 9780132128322
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