IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications - Softcover

Clow, Kenneth E.; Baack, Donald E.

 
9780132090704: IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications

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9788178089614: Integrated Advertising, Promotion, and Marketing Communications

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ISBN 10:  8178089610 ISBN 13:  9788178089614
Publisher: Prentice Hall, 2010
Softcover