Business Market Management: Understanding, Creating, and Delivering Value: International Edition - Softcover

Anderson, James C.; Narus, James A.; Narayandas, Das

 
9780132089968: Business Market Management: Understanding, Creating, and Delivering Value: International Edition
Softcover
ISBN 10: 0132089963 ISBN 13: 9780132089968
Publisher: Pearson, 2008

Synopsis

For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

"synopsis" may belong to another edition of this title.

From the Back Cover

 

"About this title" may belong to another edition of this title.

Publisher
Pearson
Publication date
2008
Language
English
ISBN 10 
0132089963
ISBN 13 
9780132089968
Binding
Paperback
Edition number
3
Number of pages
496