Business Market Management: Understanding, Creating, and Delivering Value: International Edition - Softcover

Anderson, James C.; Narus, James A.; Narayandas, Das

 
9780132089968: Business Market Management: Understanding, Creating, and Delivering Value: International Edition

Synopsis

For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

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From the Back Cover

 

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