An introduction to direct marketing, this book reflects the author's own dialogue method of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.
"synopsis" may belong to another edition of this title.
The winner of the International Direct Marketing Association shares the secrets of his success. Vogele analyzes the factors that make persuasive and profitable direct mail pieces and provides an important guide to opening and maintaining dialogue with customers.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall Trade, 1992. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0132087456
Book Description Prentice Hall Trade, 1992. Hardcover. Book Condition: New. book. Bookseller Inventory # 132087456