Items related to Handbook of Direct Mail: Dialogue Methods
Synopsis
An introduction to direct marketing, this book reflects the author's own dialogue method of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.
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- PublisherPrentice-Hall
- Publication date1992
- ISBN 10 0132087456
- ISBN 13 9780132087452
- BindingHardcover
- LanguageEnglish
- Number of pages300
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Handbook Of Direct Mail: The Dialogue Method Of Direct Communication
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Hardcover. Condition: Very Good. Hardcover with no markings in nice clean condition. Seller Inventory # 51-055577
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