An introduction to direct marketing, this book reflects the author's own dialogue method of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.
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The winner of the International Direct Marketing Association shares the secrets of his success. Vogele analyzes the factors that make persuasive and profitable direct mail pieces and provides an important guide to opening and maintaining dialogue with customers.
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Book Description Prentice Hall Trade. Hardcover. Book Condition: New. 0132087456 New Condition. Bookseller Inventory # NEW4.0050049
Book Description Prentice Hall Trade, 1992. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132087456