Handbook Of Direct Mail: The Dialogue Method Of Direct Communication

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9780132087452: Handbook Of Direct Mail: The Dialogue Method Of Direct Communication

An introduction to direct marketing, this book reflects the author's own dialogue method of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.

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Language Notes:

Text: English (translation)
Original Language: German

"About this title" may belong to another edition of this title.

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Siegfried Vogele
Published by Prentice Hall Trade (1992)
ISBN 10: 0132087456 ISBN 13: 9780132087452
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Siegfried Vogele
Published by Prentice Hall Trade (1992)
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Siegfried Vogele
Published by Prentice Hall Trade (1992)
ISBN 10: 0132087456 ISBN 13: 9780132087452
New Hardcover Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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