Synopsis
For undergraduate Marketing Research courses.
Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
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Basic Marketing Research: Using Microsoft Excel Data Analysis
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Basic Marketing Research: Using Microsoft Excel Data Analysis
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Basic Marketing Research: Using Microsoft Excel Data Analysis
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Pearson College Div, 2007
ISBN 10: 0132059584
ISBN 13: 9780132059589
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