International Business (5th Edition)

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9780131995345: International Business (5th Edition)

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

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From the Back Cover:

Bring the world into focus...

Forecast 2003 updated edition—offers new examples throughout the text and additional coverage including international networking, the effects of 9/1 1, the introduction of the euro and more!

From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.

In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.

FEATURES
  • Forty cases, many updated, plus eight comprehensive cases integrated throughout the book.
  • New! Coverage of cultural and political forces affecting business.
  • More than forty maps, plus updated tables and graphs.
  • New! Three content boxes—"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"—highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.
  • Four "Point-Counterpoint" features provide opposing perspectives on controversial business topics—global tobacco marketing, for example—and serve as launch pads for student discussion and research into hotly debated contemporary issues.
  • New! Updated student exercises, plus an FT.com activity.
JUST FOR YOU
  • FINANCIAL TIMES World Business Newspaper. Discounted student subscription rates to the Financial Times newspaper, free to adopting instructors.
  • GLOBE: Global Landscape of Business Environment, an optional CD ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X).
  • Companion Website, www.prenhall.com/griffin, offers students and faculty current news articles, an interactive study guide, downloadable supplements, and more.

About the Author:

Ricky W. Griffin holds the Blocker Chair in Business Administration at Texas A&M University. He serves as Executive Associate Dean of the Mays College of Business and as professor of management at Texas A&M University. After receiving his Ph.D. from the University of Houston in 1978, he joined the faculty at the University of Missouri-Columbia before moving to Texas A&M University in 1981.

Professor Griffin teaches international management, organizational behavior, human resource management, and general management. He has taught both undergraduate and graduate students, participated in numerous executive training programs, and taught in Europe. A member of the Academy of Management, he has served as division chair of that group's Organizational Behavior division.

Professor Griffin has written several successful textbooks, including Management, Organizational Behavior (with Greg Moorhead), and Business (with Ron Ebert). He is currently conducting research on workplace violence in Canada and job design differences and similarities among firms in Japan, Europe, and the United States.

Michael Pustay is the Clayton Professor of Business and professor of management at Texas A&M University. He currently serves as associate director of the Center for International Business Studies and as associate director of the Center for International Business Education and Research at Texas A&M. He is the North American editor of the British journal Transport Reviews. Professor Pustay received his B.A. in economics summa cum laude from Washington and Lee University in 1969 and his Ph.D. in economics from Yale University in 1973. He taught at Purdue University and Bowling Green State University prior to joining Texas A&M's business school faculty.

Professor Pustay, who has taught international business for 12 years, focuses his teaching and research efforts on international business and business-government relations. His work has appeared in such professional journals as the Journal of Management, Southern Economic Journal, Land Economics, and Transportation Journal. He is currently researching the role of regional trading blocs on the world economy and the impact of domestic economic policies on international competition.

Professor Pustay is a member of numerous professional organizations, including the Academy of International Business, the American Economic Association, the Association for Canadian Studies in the United States, and the Transportation Research Forum. He has served as a consultant for a variety of public and private organizations, including the U.S. Department of Transportation, the Small Business Administration, the Civil Aeronautics Board, and Reliant Energy.

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